SEO, also known as Search Engine Optimization is the process of getting your website to rank well on the natural listings of search engines such as Google and Yahoo. As the industry becomes more educated on the topic of SEO, many companies are now engaging in the optimization process so as to get high rankings for their websites.

However, SEO is not always about ranking and position. You need to look at traffic and conversion too. When your site is being optimized, you need to track the amount of organic search engine traffic that comes to your website. For most web statistics tracking software, you will be able to know the exact keywords that searchers type to find your website. Tracking of organic traffic is very important as you can analyze the information and fine tune your optimization process.

Now that you know the amount of organic traffic that you are getting, it is time for you to calculate conversion rate. Before you can calculate conversion, you need to determine the goal of your website. In other words, what you wish to achieve from your website? Is your website an e-commerce store that generates direct online sales? Or are you intending to use your website to generate leads for your services or products, and close the deals offline? After you have determined the goal of your website, we will have a KPI or Key Performance Indicator to work on.

If you run an e-commerce site, your conversion calculation will be pretty straight-forward. You need to have a web statistic tracking software to track the path that visitors take when they reach your site. Then, use the number of sales resulted from organic traffic and divides it by the total organic traffic to your website. Then multiply it by 100. This will be your conversion rate for SEO.

If your business deals with offline sales and services, what you can do is to place an unique phone number on your website that is not use elsewhere. So whenever there is any enquiry to this phone number, you will know that it comes from your online marketing effort. Then, instruct your phone operator to always ask anyone who calls in on how he or she finds your website. When tracking conversion for offline sales and services, it is near impossible to get a 100% accurate number. But at least, you will have some numbers to work on.

Any marketing effort needs to be measured in order to produce good result. I know that it is very tedious to measure some of the online marketing campaign like SEO. You can choose to just look at keyword rankings and positions. But if you do not know the actual conversion rate and numbers from your SEO effort, you will never know how well your website fares in the optimization war.

SEO, also known as Search Engine Optimization is the process of getting your website to rank well on the natural listings of search engines such as Google and Yahoo. As the industry becomes more educated on the topic of SEO, many companies are now engaging in the optimization process so as to get high rankings for their websites.

However, SEO is not always about ranking and position. You need to look at traffic and conversion too. When your site is being optimized, you need to track the amount of organic search engine traffic that comes to your website. For most web statistics tracking software, you will be able to know the exact keywords that searchers type to find your website. Tracking of organic traffic is very important as you can analyze the information and fine tune your optimization process.

Now that you know the amount of organic traffic that you are getting, it is time for you to calculate conversion rate. Before you can calculate conversion, you need to determine the goal of your website. In other words, what you wish to achieve from your website? Is your website an e-commerce store that generates direct online sales? Or are you intending to use your website to generate leads for your services or products, and close the deals offline? After you have determined the goal of your website, we will have a KPI or Key Performance Indicator to work on.

If you run an e-commerce site, your conversion calculation will be pretty straight-forward. You need to have a web statistic tracking software to track the path that visitors take when they reach your site. Then, use the number of sales resulted from organic traffic and divides it by the total organic traffic to your website. Then multiply it by 100. This will be your conversion rate for SEO.

If your business deals with offline sales and services, what you can do is to place an unique phone number on your website that is not use elsewhere. So whenever there is any enquiry to this phone number, you will know that it comes from your online marketing effort. Then, instruct your phone operator to always ask anyone who calls in on how he or she finds your website. When tracking conversion for offline sales and services, it is near impossible to get a 100% accurate number. But at least, you will have some numbers to work on.

Any marketing effort needs to be measured in order to produce good result. I know that it is very tedious to measure some of the online marketing campaign like SEO. You can choose to just look at keyword rankings and positions. But if you do not know the actual conversion rate and numbers from your SEO effort, you will never know how well your website fares in the optimization war.

If you are into search engine optimization, you should know that the more back links you can get to your site, the highly the search engine ranking for that site. This is because the search engine rank all website based on their popularity and your popularity is calculated based on the number of back links you have to your website.

As article marketing is one of my favorite methods for creating back link to my sites, I understand that it need some time for the articles to be approved before it can be published. However, there are some marketers who are impatient and want to get back links to your website as soon as possible.

Therefore I will like to share with you the 8 fastest way you can get more back links to your site.

1) Forum Signature Links

2) Create a Hubpage

3) Create a Squidoo Lens

4) Create a blog for your contents

5) Write a press release

6) Create Youtube Videos

7) Create Podcasts

8) Comment on relevant blogs and forum

These are all the fastest methods you can use to create more back links to your website as they usually do not need to pass through screening before it can published.

However you should also strive to provide good information with these methods despite the lack of screening as it can help to build your credibility.

If you are into search engine optimization, you can consider trying out some of these methods and stick to the one you like most.

Now put this into practice and you will see the result soon

If you are into search engine optimization, you should know that the more back links you can get to your site, the highly the search engine ranking for that site. This is because the search engine rank all website based on their popularity and your popularity is calculated based on the number of back links you have to your website.

As article marketing is one of my favorite methods for creating back link to my sites, I understand that it need some time for the articles to be approved before it can be published. However, there are some marketers who are impatient and want to get back links to your website as soon as possible.

Therefore I will like to share with you the 8 fastest way you can get more back links to your site.

1) Forum Signature Links

2) Create a Hubpage

3) Create a Squidoo Lens

4) Create a blog for your contents

5) Write a press release

6) Create Youtube Videos

7) Create Podcasts

8) Comment on relevant blogs and forum

These are all the fastest methods you can use to create more back links to your website as they usually do not need to pass through screening before it can published.

However you should also strive to provide good information with these methods despite the lack of screening as it can help to build your credibility.

If you are into search engine optimization, you can consider trying out some of these methods and stick to the one you like most.

Now put this into practice and you will see the result soon

Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing rather than snap decision.

“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a 40-question survey that was validated with pre-testing before implementation. You can download the entire report for free, and here are a few highlights:

• When participants were asked to indicate how they would go about making a B2B purchase, 93.2 percent said they would research the purchase online.

• When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would.

• When asked where they would start their search for information, 63.9 percent of participants chose a search engine over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.

• When taking budget into consideration, manufacturer’s sites and industry portals were the chosen starting place as budgets increased. However, 86.9 percent of participants said they would visit a search engine after visiting those sites.

The study is rich with too many details to cover in this article, but following are some important conclusions:

• Search engines play a dominant role in B2B purchases.

• Search engines are used in the early or mid research phase in the buying cycle.

• Google is favored over other search engines.

• Search engine research takes place at least one to two months before the buying decision.

• Good balance between organic and paid search is necessary. Organic SEO gets over 70 percent of the clicks.

• Position is a factor, with over 60 percent clicking on the top 3 listings.

• Most users decide which listing to click on in seconds upon scanning the page.

With all this qualified traffic originating from search engines, it is more important than ever for B2B marketers, wholesalers, and B2B exchanges to ensure their Web sites are correctly optimised for good positioning in search results. There is also great value in SEO/SEM as a user-friendly marketing tool.
The Uniqueness of Search Engine Marketing

Search engine traffic is highly targeted. That's because potential buyers who find your B2B offerings through search engines are looking for your products and services on their own, so they are predisposed to hear your marketing message. You can’t find a more qualified prospect than that. Here’s what distinguishes search engine marketing from other types of advertising:

1. Non-Intrusive: Search marketing is a non-intrusive marketing tool. Most advertising, both online and offline, interrupts consumer behavior. If a user goes to a web site for info, up pops an intrusive ad. Reading a newspaper? Ads dominate and force articles to be continued on another page. With search engine marketing, the user is actively seeking your products, services, and information. They are delighted to be driven to your site.

2. Voluntary: Search marketing is the result of user-originated behavior. Your visitors from search engines and directories have voluntarily clicked on your listing rather than any competitors, thus they are motivated to explore your offerings.

The following is a list of 10 basic tips to help you improve your website's searching engine ranking in Google, Yahoo, MSN,etc:

1. You Must Find the best keywords For Your site.

Keywords are the words that describe your service or product. More importantly, keywords are the words your clients or customers will enter into search tools such as Yahoo or Google to find your services or products. Build a list of 30-60 keywords for your website.

• One way to find good keywords is to try to think like your customers. What words would they use to find your service or product?
• Another way is to look at your competitor's sites and see what keywords they use.
• There are also a couple of useful tools to help you find keywords. One is wordtracker.com. Wordtracker is a paid service that can help you easily find the most popular keywords and also to see how competitive those keywords are.
• Another keyword analysis tool, Overture, is free but not as powerful.

2. Add Relevant Keywords to the Keyword Meta Tag on Each Page Meta tags provide information about a webpage and they help search engines to correctly categorize your pages. Meta tags are inserted into the html code on your web pages and are not invisible to the user. Use 10 to 12 keywords.

3. Add keywords to your webpage title tags. Each web page on your site should have a keyword rich title tag of about 40 to 60 characters, including spaces. Search engines use the title tag to rank your page and they often include the title tag text in the search results. For example, if you are a painter in the Denver Boulder Colorado area, you might use the following title: Boulder Denver Colorado Interior Exterior House Painter.

4. Add Keywords to your web pages Add relevant keywords to the text of every page on your site. It's especially helpful to have keywords in headers, lists, the first paragraph, and in bold or italic font.

5. Add New Content to Your Website Search Engines read text content, and the more good text content you have on your site, the better. Plan on adding new content to your website each week. Make sure the content is relevant to your site and helpful to your users. For example, if you are a house painter in Boulder or Denver Colorado, you can write an article about how to power wash your house. Or give tips on painting. Users love 10-Ten lists. And remember to include your relevant keywords in the content.

6. Get Relevant Websites to Link to Your Site. In addition to text content, search engines use links to determine a site's relevance to a user's search. Lots of relevant links from other popular web sites tell the search engine that your site is important and relevant to the search. Ask your suppliers, vendors, and clients to link to your site. Try to find relevant blogs or information sites and get them to link to your site. Don't forget your friends and work colleagues. And make sure the incoming links are keyword rich. For example, instead of Click Here for a good house painter, use Denver Boulder House Painter, Interior, Exterior, Repair. Search Engines see links as important indicators of a site's relevance to a search, but Click Here doesn't give the search engine any indication of what the link means. And don't forget to link OUT to websites that contain useful information that is relevant to your site.

7. Add Keyword Rich Links to your web pages If your site contains a lot of useful information, try to link to it from other pages in your site and use keyword rich links. For example, the Denver Boulder Colorado painter might have a list of services they offer. First, create a page with details about each service and then create a descriptive, keyword rich link to each page.

8. Create a Site Map. Create a site map that list all the pages on your site. The site map makes it easier for search engines and your users to find the information on your site. Include a link to your site map in your main navigation so it's easy for users to find it from any page.

9. Eliminate Javascript Links, Javascript Navigation, Flash, and Flash Navigation Search Engines do not read Javascript or Flash. As a result, if your website navigation is dependent on javascript or flash, you should replace it with text-based navigation or supplement it with additional text-based navigation links.

10. Submit Your Website to Google, Yahoo, MSN, and dmoz Open Directory Project. Although there are hundreds of search engines, submitting your site to the big four is mandatory. Many of the smaller search engines get their data from one of the big four.

You must be thinking at times, how Google is able to give out the correct or the required result in such a short span of time? I myself use to ponder over it for a long time.

Let me explain you the process behind the search result delivered in Google.

The life span of a Google search query normally lasts less than half a second, yet involves a number of different steps that must be completed, before results can be delivered to a person seeking information.

How Google spider crawls:

In Google, the web crawling (downloading of web pages) is done by several distributed crawlers ( called Googlebot). There is a URL server that sends lists of URL's to be fetched to these crawlers. The web pages that are fetched by the Googlebot are then sent to the store server. The store server then compresses and stores the web pages into a repository (a kind of storage facility). Every web page has an associated ID number called a doc ID that is assigned whenever a new URL is parsed (analyzed) out of a web page.

The indexing function is performed by the indexer and the sorter. The indexer performs a number of functions. It reads the repository, uncompress the documents, and parses (analyzes) them. Each document is then converted into a set of word occurrences called hits. The hits record the word, position in the document, an approximation of font size and capitalization.

The indexer distributes these hits into a set of "barrels", creating a partially sorted forward index. The indexer performs another important function. It parses (analyzes) out all the links in every web page and stores all the important information about them in an anchor file. This file contains enough information to determine where each link points from and to, and the text of the link.

The URL resolver reads the anchor file and converts relative URL's into absolute URL's and in turn into doc ID's. It puts the anchor text into the forward index, associated with the doc ID that the
anchor points to. It also generates a database of links that are pairs of doc ID's.

The links database is used to compute page ranks for all the documents. The pages that get into the barrel first will be most likely to be included in the search results. The question is, how does Google decide which pages go into the barrel first? The answer (as some of you probably would have already guessed) is based on the fact that the doc ID is an integer.

For viewing how Google search engine works,

Click here

I'd like to start out this article by telling you that I have experience in Search Engine ranking technologies dating back to before Google was even a day dream. If you are looking for true Search Engine Optimization experts, look to those who dealt in the early days with Yahoo before they charged $199 to get your site listed in their directory, Altavista (Pre-Babelfish) and MetaCrawler to name a few. I will start in order of what I believe is most important in Search Engine Optimization.

1. TITLE Tags. Imagine yourself in the library, what's a library right? Well we've all sat at those old school Pentium II or Pentium III computers searching the directory by typing in keywords related to the subject of the book you are looking for. Once you got your results, you jotted them down on those tiny pieces of paper smaller than a Post It note with a little pencil you could barely get a grip and off you went searching for the title that seemed most relevant to what you were looking for. TITLE tags, the information between the TITLE tags on a website are just as important as the title of the book you were searching for at the library back in the 80's. The TITLE tag best describes what each page's content is about and helps the search engine spider to index that page correctly. Whatever is in your TITLE tag should match the content of what is on the actual page itself.

2. META Tags. A lot of search engines these days don't use META tags anymore, but they can still be helpful. Especially the robots.txt file which you will need to create a tag for to let the spider know where on your server it is created. This should be in your server's root or home directory.

3. H1,H2, H3 Tags. Every HTML page should feature at least a H1 tag which should be used to highlight the subject of that page. For example, if my Title Tag was "Cleveland Website Design Service" an appropriate H1 tag for the subject or heading of that page would be "Website Design Services." The geographical reference is just an example, this works just the same for any other subject. H1 Tags appear before H2, H3, H4, up to H5. This gives a hierarchy of the page for the search engine spiders to index your page more efficiently.

4. Reciprocal Links. I know, I know you have heard this a hundred times that you should take time and put forth effort in establishing reciprocal links between your site and other websites that are based on the same subject as yours and you are still asking yourself, "If I own a website development company, why would I go trade links with my competition??" The answer: You don't. When I say it's important to establish reciprocal links with other relevant sites, it doesn't mean that you should approach your competition to trade links. It means find other sites that talk about the types of products or services your site sells. I've personally noticed and factually know that Google takes links pointing to your site as a high importance maybe even more important than META Tags. This is because it is easy to flood a website with keywords to boost your rankings, but it is considerably more difficult to establish your website as a reliable source of information. You trade links with other websites because Google will begin to recognize your website as a reliable source, thus pushing your listing to the top. Don't expect this to happen overnight. If you are serious about making money, generating leads or closing sales from your website then expect to put forth effort in establishing reciprocal links. Go ahead, do yourself a favor.

5. Keyword Density. Keyword density refers to the denseness of keywords in the text copy on each of your web pages. I have noticed many business website owners talking about how long they have been in business, how many clients or projects they have developed and how important they are, but they are missing one key thing. KEYWORDS! It's Ok to have copy that is dense with keywords that borderline doesn't make sense to everyone. Not everyone is going to come to your website and read every single word on the page. After all, how do you browse the net? I know that when I browse I look for something that catches my attention, maybe a product I'm looking for, a phone number or address or maybe a contact form. If I'm at a particular website that I searched for I already know what I'm looking for and probably don't need to read their introduction paragraphs, which is a great place for keywords because search engines will give more importance to keywords that are placed higher on a page.

6. Sitemaps. Sitemaps have become important in the past few years because it tells search engines about all of the pages on your site. This will help the search engine spider thoroughly index all of the pages on your site. If you do not want certain pages to be indexed, but still wish to display that page in your Sitemap you may exclude the page in your robots.txt file. I very rarely use a website's sitemap unless I feel I have searched every square inch of the site and have no other place to look for information. In my experiences, I have noticed that older men tend to use sitemaps more.

7. Age of a website. I read an article recently about how Google puts importance on the age of your website. The age is not calculated by how old your domain name is, rather how long ago the information on that particular domain was published. It is a good idea to publish your content in a timely manner, but even more so important to keep that content fresh and up to date. I can't stand when I visit a website, read some information then realize that it was published 4 years ago and is completely out of date.

This list goes on and on this certainly isn't all of the Search Engine Optimization tricks out there, but I feel this is the most important items that have personally helped out my rankings. I hope this information helps give your Search Engine Optimization a head start so you can one up your competitors. Don't forget that it's Ok to get into a particular niche and that you don't have to target the broadest keywords. Considering the size of the internet today and what it was 10 years ago, you will have plenty of visitors coming in from even more refined and longer keywords.

Search engine marketing is act of marketing a website via search engines, whether you want to get better rank in any organic listings, purchase paid listings or may even desire a combination of all these and as well other search engine-related activities. It is basically a technique that is used to make a website visible on search engines and directories so that it would attract visits from its target visitors. This further includes the optimization of your site, directory submission, pay-per-clicks, and other keyword related advertising. This is the most imperative part of online marketing world today.

Do not get confused with the term Internet Marketing. The term Internet Marketing is the strategy and technique applied on the Internet to support a website’s only to the overall online marketing objective. Internet marketing is as well known as Online Marketing, it is the use of Internet to wide information, communicates with marketplace, endorse product, advertise, and sell or distribute product and services.

There are best Search Engine Companies with full service of search engine marketing company involved in the business of ranking web sites for search engines like Google, Yahoo, MSN, AOL etc, it is often misunderstood that SEO (search engine optimization and SEM (search engine marketing) has lot of differences. But in fact it has only a thin line between them.

According to a recent statistics about 85% of the new visitors to web site come from major search engines like Google, Yahoo, AOL, MSN and other. It is in fact extremely important that every web site make sure that their search engine exposure assists their visitors to locate them appropriately.

There is actually lot that is involved with search engine marketing. In fact, it could be a bit overwhelming, even for those with a huge experience. It is really not difficult to learn it, and once you have learned search engine marketing it would provide you an effective method of driving targeted visitor to your web site. Our search engine marketing provide access to the collective wisdom of all the top search engine marketing specialist with regularly updated articles, resource links, and services.

Search engines such as Google, Yahoo, and MSN handle 16 Billion searches each month in North America. These three Internet giants control the most popular websites in Canada. Knowing the terms your customers use when searching for your product or service is critical to increase your Online Traffic.

The Best Keywords may not be Obvious

There are as many different ways to search as there are types of people. The specific keywords and phrases that bring in the most online traffic may not be the ones you first assume.

Keyword Research

Not all your website visitors become customers. Keyword Research helps you discover the most valuable keywords for your website. Not just the terms that bring in the most online traffic, but the ones that bring in the most business.

5 Ways to Find the Best Keywords

1) Listen to Your Customers

• Learn their vocabulary
• Understand how they think
• Find out what motivates them

It's about knowing which words will grab the attention of the visitors you're trying to attract.

2) Ask for Suggestions.

Your sales staff and CSR's speak with your customers every day. Ask your employees who have direct contact with your customers which terms your customers are using.

3) Google Analytics

Google Analytics can reveal the most common keywords visitors are currently using to find your website. An excellent starting point for further keyword research.

4) Keyword Research Tools

Tools such as Wordtracker and Keyword Discovery are indispensable to keyword research. I use a free keyword tool called Web CEO. Enter a keyword for your business and the tools will suggest a list of related keywords. They will then tell you the number of searches for that keyword in the past 24 hours, as well as the number of sites currently using that keyword. The less competition there is, the greater the chance of generating online traffic.

5) Google Trends

Enter your potential keyword into Google Trends and you'll see whether a keyword is rising or declining in popularity over time.

The search term SEO has been steadily rising in search volume since 2003. The term World Wide Web has been steadily declining.

Ready to SEO!

Incorporate your keywords that bring in the most online traffic into both the content and structure of your website. Title tags, headings, internal links, inbound links, Alt-tags, are just a few areas to include your keywords.

Although the concept of search engine optimization (SEO) can be somewhat a headache, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website.

1. Meta Tags.

Meta tags are unseen lines of code at the top of each web page that gives information to the search engines about your page. Include the title tag, keyword stag, description tag, and robots tag on each page.

2. Build and update your site map regularly.

Building a site map is a effective way of giving search engines the information they need to crawl your entire website. There are plenty of free site map builders on the web that can help you generate a solid site map. Once you create a site map, submit it to Google and Yahoo and as many search engines as you can.

3. Ensure that all navigation is in HTML.

Way too often, navigational menus are in java script form. Though navigation technically still works in this format it is not optimized. build your navigation in HTML to enhance internal links throughout your website.

4. All images must include keyword ALT text.

Your image's alt text is crawled by search engines. If you don't include your keywords in alt text, you're missing out on a huge potential for improved search engine result placements. Label all of your images associated to that specific keyword.

5. Use limited flash content.

Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.

6. Make sure that your website code is clean.

Keep in mind when optimizing a web page crawlers are basically only looking at your source code. When programming your web pages, having W3C compliant code can make all the difference. Run your code through a free W3S validation program before promoting.

7. Place keywords in your page content.

Search engines crawl your website and web pages for keywords. Shoot for a keyword density of between two and seven percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end. So I put mine in the middle.

8. Submit your website to search engine directories.

It's always a good idea to let large search engine directories know that you're out there. Submit your website URL to directories like Google, Yahoo, and DMOZ.

9. Build links to your website.

Create one-way links to your website using articles or forum posts. All major search engines value the importance of your website based on how many others websites are linking to it.

10. Learn the basics of optimization.

Optimizing your website for search engines takes time. Apply these basic search engine optimization rules to your web pages and it will come, but you'll have to be patient. If you're new to website SEO, or even a veteran, start by prioritizing which pages are most important to you and go from there. Soon you'll find your website headed to the top!

It was well - known with name of Froogle. If you have any product you can sale it online. If you use this service you will get more benefit like you should not have to waste your time after describing the product and showing in different way to the client if you will describe it online. And it is free too. Google tries to increase the usage of this service.

If you want to get improved results on the shopping search engines, try to optimize your service – you can post all your products with their detailed description and can find your listings on top with marketing it online.

There is a new chance for retailers who use online services to market their product or to sale them. It is also famous as the "Onebox" result. If you want to learn more about this enormous way to get targeted traffic to your site or listing of your products.

In recent times, Google has made more necessities on a basic level, but there may be added if your listings are within a specific product category:

• brand

• condition

• description

• expire date

• email-id

• image link

• link (on which you have described your product it should be site or listing of your product)

• price

• product type

• title

Reasonably, some merchants are disturbed with this. Since they have thousands of products which should have more detailed information, and some products should not have all of the essential fields (expiration date, for example).

So how can you get benefit of this?

-To your online Achievements!

Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach.

There are a variety of ways to measure search engine rankings for your website. Popular website tools like SEO Elite and Web CEO include search engine ranking tools that can track where your site ranks for identified keywords. But what if you don't own SEO software?

To evaluate search engine rankings, you simply need a means of measuring rankings on a regular basis. Follow these simple guidelines:

Create and maintain a spreadsheet of your rankings. Having a document that you continually update can help you see weekly changes as well as trends over time. Be sure to keep it updated at least once a week so that you are always aware of how you rank for keywords and keyword phrases you are watching.

You can choose your keyword list based on the keyword phrases you've selected as important, those your competitors rank well for, or individual phrases identified by SEO software. If you want to get a jump start, you can identify which keyword phrases your site is ranked for in the top 20 on Google using SEOdigger.com. This tool provides a listing of which keyword phrases your site ranks within the top 20 Google search results for and can be a great tool to identify your competitor's keyword rankings.

Record changes in search engine result placements simply by entering each keyword term in to Google or using SEO software. You can also find free tools online to report your rankings like CleverStat or GoogleRankings.com.

Continue to make changes, build links, and record your results. This step will never be completed but rather is an ongoing process. You should strive to become number one on all your SERPs and get so far ahead that none of your competitors will be able to compete. This requires constant and never ending consideration to building links and creating more and more reasons for other sites to link to you.

Consider reciprocal linking, link acquisition, as well as adding free tools to your website, valuable content, and helpful downloads. Access to these tools is ideal if you want to attract links to your website. Once you've added these valuable tools, make sure to let others know that they exist. Consider a free press release, email campaign or promotion.

Expand your keyword list. As you improve your overall rankings on major search engines, consider adding other keywords phrases that may be relevant to your website, products or services. Focusing on an expanded keyword list can result in more traffic and broader appeal.

Monitoring and managing your search engine rankings, especially on Google is necessary if you wish to increase the organic traffic to your website. This begins with basic monitoring and evaluation of your rankings on key search engines. Once you've developed your spreadsheet, update your rankings each week with free tools or SEO software. Continue to focus on your rankings and developing inbound links through free tools and resources on your site as well as proactive link requests. Over time, as you improve your rankings for key terms and phrases, expand your list. Improving your rankings is a never ending process, but an important one. Stay the course and you'll experience the results you're looking for.

This world is a great big place with 6.5 billion people in it. Many of those people do not have Internet access yet, but sooner or later they probably will. A great number of the people on-line today, also do not speak English.

What is a good SEO strategy to reach those people with your web site? You could hire a good translator for target international markets, and have a web site in each language just for those people. Does that sound like a great deal of work? You can bet it would take a serious investment of time. If your company has a full-time web designer, that is a realistic possibility, but what is the little guy to do?

Google has just added a new feature that helps in translation of your web page into multiple languages. Previously, there was only a text to text translator page. Now, you can just type the URL of the web page you want to translate into the bottom box on their translator page located at Google Language Tools. (see below).

There are currently 40 languages available on the Google translate page. How good is the machine translation ? Google actually did an impressive job with this translator. 200 billion words were indexed from the United Nations archives. Although it is by no means perfect, it really is not bad at all. I tried it with a particularly difficult French idiomatic expression.

« Je vais m'en jeter une, derriere la cravate », and it came up with a perfect literal translation, « I will throw myself some behind the tie”. I never expected it to be able to understand that phrase, which means, I’m going to get a drink, (like the alcoholic kind), but it took an idiomatic expression in French and formed a grammatically correct fully understandable English sentence out of it.

I tried it out on some other slang, and it totally bombed, but who is going to use slang on their web site anyway? So far as the printed word goes, I have to say it is acceptable to me, as far as my imperfect French goes, at least. You can try it out on any foreign language site, and you will probably not be able to understand every word on the site, but you will understand just enough to understand what's going on. At the very least, it should give visitors to your site that do not speak English, the gist of what your site is about. Good Luck with your International SEO Strategy.

Google Language Tools

Here is an additional article:

Google Translator - The Univarsal Language