Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

The meta description tag and the meta keywords tag were proposed so that webmasters would have a consistent method for providing meta document data to user agents, such as search engines. Unfortunately, so many unscrupulous webmasters have abused the meta description and meta keywords tag that search engines have had to de-emphasize their importance. To learn more about the meta description tag, visit What are meta descriptions? To learn more about the meta keywords tag, visit What are meta keywords?

In addition to the well-known meta description and meta keywords tags, there are other useful meta tags, including the meta http-equiv tag, meta refresh tag, the meta robots tag, the meta copyright tag, and the meta author tag, among others. These tags are used to instruct user agents such as web browsers and search engine spiders on a variety of topics.

When a business decides to market a product, the location of the retail outlet can be a deciding factor in the success or failure of the business. No matter how good your product, price, or brand, if you were to set up shop in the middle of the Sahara Desert, you would undoubtedly fail.

On the flip side of that coin, many businesses prosper even with poor brands and uncompetitive pricing and second rate products simply because they have set up shop in a high traffic area.

Search engine optimization is location. And like they say in retail business, it’s all about location, location, location.


One Community

How many booksellers can one U.S. city sustain? In New York City alone, there are thousands. All those booksellers can co-exist because, for the most part, each targets a relatively small demographic area - the immediate vicinity of the retail location.

When you go online, however, you are entering one geographic location. It’s a city called the Internet. And just like in the offline world, location matters. But there’s one big difference: Only ten websites can inhabit the top ten spots in the search results.

For years now, many booksellers have tried to compete with Amazon.com and Barnes and Noble. But when you search for Books, you see Amazon in the first place, and Barnes and Noble second. Why would any consumer feel the need to go beyond that?

If your website isn’t in the top of the search results, for all intents and purposes you do not exist online. It is as if you had set up shop in the middle of the Sahara Desert.


The Ideal Location

Want a retail spot in the extremely high traffic Times Square are of New York? It’ll set you back $50 to $60 per square foot. Yet many retailers find that it is worth every penny.

Effective search engine placement is not cheap. But it is often worth every penny and more to get your website the kind of traffic that even those Times Square retailers would envy.


In Summary

Search engine placement is not the end-all, be-all of the dot com business model. You’ll still need to build a brand that consumers can trust, along with a product that consumers need, but it is the first step. Without location, you’re demographic simply doesn’t exist.

posting by Getmoney

Content yet to come Search Engine Submission constitutes a major part of the search engine optimization process. There are some aspects that need to be ensured before you proceed with submitting your site. Here is a step by step guide:

* Design your site
* Research the keywords
* Edit the Meta tags
* Edit the page content
* Increase the link popularity score

Once you are satisfied with the performance you can go for search engine submission.

It is also recommended that submission be done by hand, or manually. A number of software that offer automatic Search Engine Submission, but manual submission is still advisable. Some major search engines openly
state that they do not approve automatic submission, while others penalize automated submitters.

Submit your web pages individually when it comes to search engine submission and registration. Avoid submitting all the pages in a single day. You can submit 3-5 web pages per day but ideally, you should restrict yourself to one page daily and not more than twice in a week.

Manual submission may be time-consuming, but treating this time as an investment may make you feel better. A website or an online business takes several weeks to be constructed so what harm in investing a few more minutes to submit it to the search engines by hand? In short, manual submission to the search engines ensures that you can't go wrong.

POSTED BY www.synapseinteractive.com

Search engines use multiple databases to contain the data which is used to determine results when a search query is conducted.

As new information is added to a database, that information is transferred to all the databases. It takes time though for the information to synchronize throughout all the databases.

Meanwhile, new information continues to be collected. This means that search engine results are in a constant state of updating.

When you conduct a search, which database you access is automatically decided by the search engine you used and can vary with every search query. Because of this, you will see very natural fluctuations in those results on a day to day basis.

Many times site owners will ask why their own placement in the results vary if they have not made any changes. Although YOU may not have made changes, OTHER site owners competing for high placement in the results may have.

Any number of things can and often do contribute to these natural fluctuations, including your site being temporarily unavailable when the search engine spiders last crawled your site. This type of fluctuation will correct itself during the next crawl.

Since search engines collect their data by following links throughout the net, the time it takes for this to happen depends solely on how many incoming links you have pointing to your site to bring those search engine spiders back rapidly.

One of the most serious mistakes I see made by site owners is suddenly making changes to their site based on normal fluctuations in the search engine results.

Even when those fluctuations are major, any changes you make must be done with extreme caution.

1. Verify that you are using ethical search engine optimization techniques that fall well within the quality guidelines set out by the various search engines.

2. Wait one full week before making any changes beyond correcting violations to quality guidelines.

3. Review the page for any weaknesses in basic SEO Techniques.

• Are you using effective web page titles ?
• Do you have tons of quality content on every page?
• Do you have sufficient incoming links pointing to the page?

Always remember that it is NOT the day to day results in the search engines that will have an impact on the ultimate success of your website, but rather the overall results that happen over time.

Explaining the difference between a minor fluctuation and a major fluctuation is almost impossible, because this will be different for every site and search phrase. You will learn from experience and from watching your results over time.

You may have one phrase that moves around continually within the top 10 from day to day, but always remains within a certain range of results. These are considered normal variations.

If a page suddenly disappeared from the results all together, then it still depends on the specific situation. If it is a very new page, it may be simply a matter of allowing the databases to synchronize. The page may have been down when the search engines crawled it.

I personally have one page that loves to disappear from the top 10 search results about once a month for two days.

Where does it go?

I have no idea, but it happens to be competing with 266 million other sites for the phrase so any number of variables may be involved.

The point I am trying to get across is that what may be totally within the norm for one of my pages, may be totally out of the norm for one of yours.

You must focus on the search results over time, rather than day to day fluctuations.

Now, if I have a page suddenly begin a downhill trend (or disappears) in the search results and that trend continues, this may suggest a major fluctuation. This is where you take the steps outlined in the article above.

Your initial reaction is to first verify that you are NOT using any unethical methods of search engine optimization. Sometimes, little by little a webmaster may push way too close to a line because they have gotten away with it in the past or because they THINK it is okay because they see others doing it.

They do this even though I have told them it was a definite violation.

If this is not the issue, you should take absolutely no action for a minimum of one full week.

If that week passes and you do not see the page return to what has been normal for it in the past, then you need to look at the records you keep for the page.

Have you made any major changes recently?

Then continue on to take the page through a checklist. Are there areas that should be stronger but you have put it off because the page was getting decent results? Do you have some broken links in your navigation or on your site map?

Once you have completed all of the above from a very OBJECTIVE standpoint, then you must accept that other sites are simply kicking your butt right now and it is time to go back to work. If all the “on page” techniques are solid, then you likely no longer have enough incoming anchor text links.

People love to tell me that the number of incoming links to their site has not changed, so that cannot be it. This is absolutely false. Your incoming links may not have changed at all, but your competition’s may have doubled!

For what it is worth, I am a major advocate of NOT keeping all of your eggs in one basket. This is exactly why I train people to organize their site and categories in the manner that I do. This keeps any single page from having a ton of power over the overall results of a site. The result is that if a single page or two is struggling, it does not have a noticeable impact on your net income.

This was a very long version of telling you to keep doing what you know is right. Follow the lessons step by step, and it all works out in the end.

Search engines use multiple databases to contain the data which is used to determine results when a search query is conducted.

As new information is added to a database, that information is transferred to all the databases. It takes time though for the information to synchronize throughout all the databases.

Meanwhile, new information continues to be collected. This means that search engine results are in a constant state of updating.

When you conduct a search, which database you access is automatically decided by the search engine you used and can vary with every search query. Because of this, you will see very natural fluctuations in those results on a day to day basis.

Many times site owners will ask why their own placement in the results vary if they have not made any changes. Although YOU may not have made changes, OTHER site owners competing for high placement in the results may have.

Any number of things can and often do contribute to these natural fluctuations, including your site being temporarily unavailable when the search engine spiders last crawled your site. This type of fluctuation will correct itself during the next crawl.

Since search engines collect their data by following links throughout the net, the time it takes for this to happen depends solely on how many incoming links you have pointing to your site to bring those search engine spiders back rapidly.

One of the most serious mistakes I see made by site owners is suddenly making changes to their site based on normal fluctuations in the search engine results.

Even when those fluctuations are major, any changes you make must be done with extreme caution.

1. Verify that you are using ethical search engine optimization techniques that fall well within the quality guidelines set out by the various search engines.

2. Wait one full week before making any changes beyond correcting violations to quality guidelines.

3. Review the page for any weaknesses in basic SEO Techniques.

• Are you using effective web page titles ?
• Do you have tons of quality content on every page?
• Do you have sufficient incoming links pointing to the page?

Always remember that it is NOT the day to day results in the search engines that will have an impact on the ultimate success of your website, but rather the overall results that happen over time.

Explaining the difference between a minor fluctuation and a major fluctuation is almost impossible, because this will be different for every site and search phrase. You will learn from experience and from watching your results over time.

You may have one phrase that moves around continually within the top 10 from day to day, but always remains within a certain range of results. These are considered normal variations.

If a page suddenly disappeared from the results all together, then it still depends on the specific situation. If it is a very new page, it may be simply a matter of allowing the databases to synchronize. The page may have been down when the search engines crawled it.

I personally have one page that loves to disappear from the top 10 search results about once a month for two days.

Where does it go?

I have no idea, but it happens to be competing with 266 million other sites for the phrase so any number of variables may be involved.

The point I am trying to get across is that what may be totally within the norm for one of my pages, may be totally out of the norm for one of yours.

You must focus on the search results over time, rather than day to day fluctuations.

Now, if I have a page suddenly begin a downhill trend (or disappears) in the search results and that trend continues, this may suggest a major fluctuation. This is where you take the steps outlined in the article above.

Your initial reaction is to first verify that you are NOT using any unethical methods of search engine optimization. Sometimes, little by little a webmaster may push way too close to a line because they have gotten away with it in the past or because they THINK it is okay because they see others doing it.

They do this even though I have told them it was a definite violation.

If this is not the issue, you should take absolutely no action for a minimum of one full week.

If that week passes and you do not see the page return to what has been normal for it in the past, then you need to look at the records you keep for the page.

Have you made any major changes recently?

Then continue on to take the page through a checklist. Are there areas that should be stronger but you have put it off because the page was getting decent results? Do you have some broken links in your navigation or on your site map?

Once you have completed all of the above from a very OBJECTIVE standpoint, then you must accept that other sites are simply kicking your butt right now and it is time to go back to work. If all the “on page” techniques are solid, then you likely no longer have enough incoming anchor text links.

People love to tell me that the number of incoming links to their site has not changed, so that cannot be it. This is absolutely false. Your incoming links may not have changed at all, but your competition’s may have doubled!

For what it is worth, I am a major advocate of NOT keeping all of your eggs in one basket. This is exactly why I train people to organize their site and categories in the manner that I do. This keeps any single page from having a ton of power over the overall results of a site. The result is that if a single page or two is struggling, it does not have a noticeable impact on your net income.

This was a very long version of telling you to keep doing what you know is right. Follow the lessons step by step, and it all works out in the end.