A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term "SEO." What, she wondered, was the difference between SEO and online marketing?
Search engine optimization, or SEO, is constantly changing. As the major search engines update their algorithms and redefine how their search results will be determined and displayed, the SEO industry must adjust and redefine to follow those trends. But there is a new trend as well: Search optimizers going well beyond search engine results and into other marketing areas but still calling it SEO. It gets a bit confusing.
Google applies more than 1000 factors while ranking any website and positioning it in the displayed results and page ranking is one of them. Somehow a page rank provides a slight idea about your importance among the millions of WebPages on the internet. A better page rank denotes that how unique you are in the crowd of World Wide Web and you have some quality information or services to offer. Higher PR never correlates you with higher position in the search engines result pages but differentiate your position among your competitors’ that you’re much better than all.
Page Rank is the most controversial topic ever discussed among the search engine experts. Most of them seem a bit confused about how pages are ranked, what are the factors affecting a page ranking etc. Page Rank is quite a mathematical formula that seems difficult but the reality is it is as simple as any other search engine algorithms.
Inbound linkage to your site is extremely important, but it must be done correctly. What is correctly? First and foremost, avoid link exchanges and other free-for-all link reciprocation schemes (including a "links" page or "resources" page in which anybody can join). Only link to sites you personally know, and keep these to a minimum.
If you are blogging, increasing your global link popularity is pretty easy through blog syndication and social bookmarking. We'll talk more about that later. First, you should make your blog articles available for syndication and distribution across the Web.
There's no one single thing that can make your Web page show up in the top of the search results. But there are several little things that can. Taking the time to consider small Web site structure details and ensuring that all these details are working in tandem will reap benefits for years to come. Pay attention to the key components of SEO and synergize your optimization efforts, and you'll find it much easier to succeed.
Disclaimer: I'm openly admitting to not having researched the proper keywords. What I'm sharing is an example only. So, if you own a sporting goods store, don't assume that you've just received free keyword research. There could easily be better ways to refer to these products.
