Inbound linkage to your site is extremely important

Inbound linkage to your site is extremely important, but it must be done correctly. What is correctly? First and foremost, avoid link exchanges and other free-for-all link reciprocation schemes (including a "links" page or "resources" page in which anybody can join). Only link to sites you personally know, and keep these to a minimum.

If you are blogging, increasing your global link popularity is pretty easy through blog syndication and social bookmarking. We'll talk more about that later. First, you should make your blog articles available for syndication and distribution across the Web.